Conversely, if we had a few half baked ideas we would almost certainly end up with work that was quite possibly good, but not good enough.
I've found myself using this argument a lot ever since.
I'm an advertising planner at Ogilvy London in Canary Wharf. It feels as if we're a little removed from the mainstream amongst all these bankers out here, so my views from our CW jail may not be the same as those from the village. But rest assured my friend Andy Dufrain agrees with everything I say.